How to Set Up The HR Marketing of The Corporate Identity – Case Study

The goal of an HR marketing program is to allow your company to succeed in hiring young graduates, salespeople or managers, to contribute to mobilizing your strengths around commercial goals, to motivate the “survivors” of social plans and to provide managers whose careers seem to have reached a dead-end with new perspectives.

Counting on one’s sole notoriety does not suffice anymore. Due to the rhythm of changes in the environment (mergers&acquisitions, evolution of professions and techniques), as well as to an increase in employee turnover, the marketing of the company’s image has become a key-activity in corporate management.

Maintaining and developing the company’s visibility by relying on a clear and attractive message that is based on strong and lively values thus represents a major strategic goal, for both the communication inside and outside the company.

In order to build up this image (or « corporate identity ») and in order to make it credible, it is important to set up a multi-disciplinary project team (managers and collaborators of the line, as well as marketing and salespeople) that will be following a certain number of essential steps. (Please note that the implementation as such, as well as its control and follow-up will, in the contrary, be attributed to the HR Department).

You can read the full article on HR4free, our dedicated Human Resources Blog.